A boutique event space in Orlando doing weddings and gatherings wanted a site that felt like the venue itself — warm, editorial, natural light — not a checkbox-list "Book Our Venue" template.
A cream-and-terracotta editorial layout with a serif hero, an Est. 2019 caption in italic that establishes trust, an integrated gallery hosted on Cloudinary with lazy loading, a reservation flow that pre-fills date + guest count from the URL, and a "tour the venue" scroll section with fade-in photography.
Spring 2027 wedding bookings sold out in six weeks. Bounce rate dropped from 71% (old site) to 34%.