A DJ+producer with a six-year touring resume wanted one place to send every booking request. Private events, brand launches, festivals — all through a single form, with a real availability window instead of "contact us" hell.
A high-visibility live ticker at the top showing the next available booking window, a services breakdown for private vs public dates, an embedded Cal.com availability widget for direct booking, a stat row (past events, cities played, avg rating), and a mix section with per-track duration and BPM.
Conversion rate on the booking form went from 1.8% (previous Squarespace site) to 6.4% in the first month.